Groove Ford, your Denver Ford dealership, is honored to be part of the brand that supports such a great cause. Ford has teamed up this year not only with Susan G. Koman, but also with a local television channel; The CW.
With the help of The CW's Americas Next Top Model, Ford Motor Company is kicking off its 17th year of working with Susan G. Komen for the Cure to help awareness and support the fight against breast cancer.
The Ford Warriors in Pink campaign recognizes the strength and courage it takes to face the challenges of fighting breast cancer 365 days a year, and The CW's Americas Next Top Model will be joining the campaign to help raise awareness. The Ford Warriors and Pink and AMERICA'S NEXT TOP MODEL relationship will be integrated throughout the season and will feature the 12 symbols of the Warrior, each of which is designed to represent the powerful and courageous fighters and supporters in the battle against breast cancer.
"Ford Warriors in Pink and Americas Next Top Model share a common goal to empower women and encourage others to join us in the fight against breast cancer," said Crystal Worthem, Brand Content and Alliance Manager for Ford Motor Company. "Through this partnership, we can spread the early detection message and help raise breast cancer awareness."
One Americas Next Top Model contestant will be chosen to appear in Ford's national print campaign featuring the 2011 line of Ford Warriors in Pink apparel and accessories. See video above. Ford Warriors in Pink will also feature the women and men who inspired the program - breast cancer survivors and supporters. Your Denver Ford dealer would like share with you how you can contribute and purchase Warrior apparel, just visit www.fordcares.com and see what you can do to help spread awareness of such a common and deadly disease.
The print campaigns encourage fans to support the cause and rally together in true Warriors fashion by logging on to www.fordcares.com and donning Ford Warriors in Pink gear. One hundred percent of net proceeds form the gear benefit Susan G. Komen for the Cure all year long.
"The CW and everyone involved with Americas Next Top Model are proud to join forces with Ford Warriors in Pink and help do our part to raise breast cancer awareness among our core young female audience," said Alison Tarrant, Executive Vice President, Integrated Sales & Marketing, The CW. "Not only does our partnership with Warriors in Pink allow us to spread a positive message about such an important cause, but it also gives us one of this cycle's most exciting and dramatic episodes of 'Top Model.'"
Ford limited edition Warriors in Pink apparel and accessories are created for women, men and children and feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford commitment runs well beyond raising funds. The company is committed to making a difference 365 days a year by encouraging women to become informed and visit their doctor, educating them that early detection saves lives. For more information on this years race in Denver and how you can become a Warrior in Pink, visit your premier Ford Dealership in Denver and speak with any of our team members.